What does a small business CMO do?
Alan See joins Jim Blasingame to reveal how to perform the Chief Marketing Officer tasks in a small business, including why you must begin budgeting for this job, even if you don't hire for it.
View ArticleWhat is a CMO and why should you care?
Alan See joins Jim Blasingame to reveal the duties of a Chief Marketing Officer, and why every business must execute these tasks, whether you have a CMO or not.
View ArticleWhat does HR have to do with marketing success?
Allen See joins Jim Blasingame to reveal the direct connection between marketing performance and the people who execute it.
View ArticleHow old school marketing becomes new school
Allen See joins Jim Blasingame to talk about how his old school marketing background has had to become new school with all of the technology.
View ArticleWhy you should seek out social media influencers
Alan See joins Jim Blasingame to reveal what a social media influencer is and why you should find the ones who are relevant to your industry and become part of their community.
View ArticleGrading businesses social media strategies
Alan See joins Jim Blasingame to explain why, in his opinion business managers have earned no better than a “C” for their execution of a social media strategy.
View ArticleWhat’s your good first impression plan?
Alan See joins Jim Blasingame to talk about how to check all of the possible customer touch points to see how your company scores on good first impressions.
View ArticleDoes your business make a good first impression?
Alan See joins Jim Blasingame to reveal all the different ways a business has to make a first impression today, and how to do it.
View ArticlePromoting your brand by becoming a publisher
Alan See joins Jim Blasingame to reveal how becoming a publisher of content is a great way to create and promote a brand, especially your personal brand.
View ArticleDifferentiating between your company brand and your personal brand
Alan See joins Jim Blasingame to talk about the concept of small business owners having two brands online: one for the company and one for themselves as a thought-leader.
View ArticleThe critical connection between marketing to human resources
Alan See joins Jim Blasingame to reveal how marketing fundamentals are essential today, in effective human resources activities, especially acquisition.
View ArticleThree words to use to boost your market presence
Alan See joins Jim Blasingame to reveal that cadence, character, and call out are three terms to keep in mind when executing your marketing strategy.
View ArticleWhy any kind of cold calling today damages your brand image
Alan See joined Jim Blasingame reveals all the ways to approach prospects today and why the cold calling methods are not only low percentage, but actually hurts your brand.
View ArticleAre you online responses to prospects hurting your brand?
Alan See joined Jim Blasingame to identify all the new ways we respond to prospects, especially online, and how we have to make sure they promote a relationship, not hurt our brand.
View ArticleWhy any kind of cold calling today damages your brand image
Alan See joined Jim Blasingame reveals all the ways to approach prospects today and why the cold calling methods are not only low percentage, but actually hurts your brand.
View ArticleAre your online responses to prospects hurting your brand?
Alan See joined Jim Blasingame to identify all the new ways we respond to prospects, especially online, and how we have to make sure they promote a relationship, not hurt our brand.
View ArticleWhy you should seek out social media influencers
Alan See joins Jim Blasingame to reveal what a social media influencer is and why you should find the ones who are relevant to your industry and become part of their community.
View ArticleGrading businesses social media strategies
Alan See joins Jim Blasingame to explain why, in his opinion business managers have earned no better than a “C” for their execution of a social media strategy.
View ArticleSocial media engagement = relevance = relationships
Alan See joins Jim Blasingame to reveal the purpose of a social media strategy is customer engagement, which produces the what 21st-century customer relationships are built on, relevance.
View ArticleWhy you shouldn’t model the NFL’s Twitter strategy
Alan See joins Jim Blasingame to reveal the mistakes the NFL is making with Twitter followers, and why that’s not a good strategy you can get away with.
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